PROJECT BLOKS

 

Creating a development platform for tangible programming.

Google Creative Lab created a modular system for tangible programming made up of electronic boards and programmable pucks — which enable you to send instructions to devices when connected together. Our aim is to create an open hardware platform to help developers, designers, and researchers build the next generation of tangible programming experiences for kids.

We wanted the film to reflect the nature of the coding kits; tactile, dynamic and life-size. This meant using the real circuit boards and developing an animation style that could work alongside them and feel real whilst still alluding to the fact that the coding kits were examples rather than finished products.

Paper craft and stop-motion was the perfect fit, it allowed us the flexibility to create models that had texture and also show hands interacting with them.

I was tasked with developing the motion design principles and directing the animation. This involved working on the initial look and feel for the treatment, full storyboarding & animatics, and planning the in-camera animation techniques. I was then directing animation on set and working alongside our production team.

We developed the film internally at Google Creative Lab, working with the incredible designers & animators Nearly Normal and production company F1lm Club.

See the full project site.


Creative agency:
Google Creative Lab London

Creatives (alphabetical):
Graeme Hall, Hana Tanimura, Jayme Goldstein, João WilbertJustin LiSteve VranakisZebedee Pedersen

Design and art direction:
Hana Tanimura

Design support (alphabetical):
Mary Leonard, Sofia Clausse

Film and animation (alphabetical):
Across the PondDoug Hindson, Justin LiMax McCabeNearly NormalTh1ng

Producers (alphabetical):
Alex de Castro, Lou TretheweyNatalie Goburdhun

Website build:
PotatoSam Honigstein

Photography:
Robert Couto

Project partners (alphabetical):
 IDEOPaulo Blikstein (Stanford),